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Brief

A name for a range of fragrances for men and women by Giorgio Armani.

Creation

Mania, an elegant and modern name, reflects the strong personality of the perfume, the vision Armani has of fashion and the strong emotions the fragrance releases. The name also evokes obsession, pleasure, seduction, paradox, mystery & the notion of accomplishment. Its pronunciation and structure bears the print of its creator – Giorgio Armani.

Mania Mania